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For a packaging redesign assignment, I chose Radius Natural Mint Floss. I thought the packaging should reflect the the brand values, so I designed a more sustainable package, using natural chip board. The floss container is coated in a plant-based wax to make it water resistant.

Graphically, I simplified the text and the mint leaf motif. To reduce material use, while simultaneously improving the shelf presence, the packaging folds over the floss container, to display the information from the container, reducing the amount of printing.


Original Packaging



Concept Sketches



Test models




Completed Fall 2013 at the Stamps School of Art & Design at the University of Michigan.
Copyright Nicholas Tilma, 2025.